Coca-Cola, one of the best-known brands in the world and one of the biggest companies of our times, had its creative center in Spain.
Behind the big budgets for advertising, a Spanish team was in charge of its innovative campaigns, from the initial idea to its execution. In Insight Coca-Cola we get to know the creative process from the own workers: how an employee on his first day knows the base of this great company to the current Director of Global Marketing of The Coca-Cola Company, the former director of Coca-Cola Spain.
PRODUCERS: National Geographic Channel, Quexito Films
DIRECTOR: Norberto López
SCRIPT: Javier San Román
PRODUCTION MANAGEMENT: Alejandra Rodríguez
CINEMATOGRAPHY: Ignacio Barreto, Miguel Hernán Parra
FILM EDITING: Pablo Marchetto
SOUND EDITOR: Albert Roca